Since the release of ChatGPT in November 2022, AI has significantly disrupted the content and entertainment sectors. AI’s ability to handle complex tasks that once required human expertise is reshaping the way creative professionals approach their work. From graphic design to music production, AI is not just assisting but transforming the way these jobs are performed.
This shift is not only influencing job roles but also redefining the creative processes themselves. Jobs that previously required technical expertise and costly equipment can now be accomplished by anyone, enabling the creation of high-quality visuals, audio, and other media through simple text instructions.
Whether it’s generating photos, videos, music, or podcasts, these AI systems clearly show how computers can creatively assist people’s abilities to think of and build artistic works. Below are 5 areas in content and entertainment that have seen major disruptions through AI systems.
Studio Photography
Photography has been one of the most creative professions for decades. However, AI has already started showing promise in this industry. With tools like FLUX LoRA, anyone can now train an image-generating model to easily generate professional-quality images.
The process is simple: gather about 10-20 photos, use specific file names for easy organization, and let the AI do the rest. In just a few minutes, you can have images that look like they came from a studio.
Photography studios won’t disappear; instead, this technology empowers everyone to create expensive-looking images without the expense. Pro photographers can benefit, too, by streamlining their process and offering even better service. Thanks to modern technology, individuals, and companies now have an affordable path to polished, studio-quality images.
Video Generation
The video production industry is also undergoing a massive transformation due to AI advancements. Meta has announced a new AI video generator called Movie Gen, designed to work with their Llama Image foundation models. With this tool, users can simply enter descriptions, and AI will automatically generate videos that incorporate custom details, precise cutting, and synchronized sound.
Other tools like Flux, Runway, ElevenLabs, Suno, Stable Audio, Kling, and Premiere are pushing the boundaries of video generation. They allow creators to make anything from a five-minute ad to a full movie preview in record time. These tools use AI to handle tasks that would typically take hours or days for humans to complete, including synchronizing soundtracks to movies, reworking movie clips, and developing sleek dissolves between different fragments.
By streamlining the video creation process, these new AI systems have the potential to significantly lower production costs across many industries that rely on video. Everything from animated shorts and movies to commercials and educational content could see cheaper, faster iterations. Of course, automated videos may never fully replace human filmmaking.
Customer Care
AI has already made a big impact on customer service, and it’s just getting started. OpenAI’s Realtime API technology allows for seamless voice-to-voice interactions, meaning that companies can now automate much of their customer care services. This OpenAI Realtime API technology is especially useful in industries like finance and online casinos, which experience a high volume of customer interactions.
In Canada, the demand for efficient customer service is particularly high in the online casino industry, which has around 3.2 million users—about 12% of the population. Ontario alone has 1.9 million active players. This means the demand for customer care services in Ontario is huge.
With AI-driven customer care services, Ontario casinos will be able to improve their services, reduce costs, and provide 24/7 support with high-quality responses, reducing the need for large call center teams.
Companies can deliver faster and more consistent customer service, meaning a better experience for customers.
Music Generation
Music generator tool ‘Suno‘ has demonstrated an impressive ability to rapidly generate unique instrumentals and songs from text prompts. By describing desired elements like genre, mood, and instrument styles, it can return fully-formed music within seconds. Any user can get the AI to craft airy jazz instrumentals blended with modern trap influences, all while sampling 90s melodies.
While the inner technical workings remain unpublished, Suno clearly hosts powerful generative models that can understand high-level musical descriptions and efficiently produce cohesive multi-track outputs.
Tools like Suno open new possibilities for music creation and experimentation. Producers can quickly prototype tracks and test unconventional genre blendings. Aspiring musicians need not learn instruments or have scoring ability—concepts can be conveyed and realized through text.
Podcasts
AI is enhancing other media, such as research and knowledge dissemination. AI Systems can now summarize lengthy documents automatically and even discuss their insights through generated audio. For example, Google’s ‘NotebookLM’s Audio Overview allows AI hosts to upload materials for podcast-style analysis.
With NotebookLM, students studying a topic could more easily digest relevant papers, reports, or presentations through AI audio capsules. Researchers, on the other hand, may find collaborators or stay updated more efficiently via AI annotations. Online learners could benefit from AI narrations that engage more seamlessly than plain text.