Imagine you’re running an ad campaign, and your payments are declined by the advertising platform. You’re losing time and money. This might happen because your card doesn’t meet the requirements of the country where you’re launching the campaign or because its issuing bank has a poor reputation with advertising systems. Situations like this can often be avoided by using a BIN checker.
What is a BIN?
BIN stands for — the first six digits of a payment card. These numbers reveal essential details about the card.
What is a BIN Checker?
A BIN checker is an online tool that quickly provides detailed information about a card based on its BIN. By entering the first six digits, the card BIN checker will display key details such as:
- The issuing country
- The bank name
- The card type (debit, credit, etc.)
- The card level (standard, premium, etc.).
How to Use a BIN Checker?
Let’s say you have a card with BIN 533248, and you want to determine whether it’s suitable for payments in Google Ads.
Step 1: Find a BIN checker.
You can use any search engine to locate a tool that suits your needs. For this example, let’s use a free BIN checker from PSTNET.
Step 2: Enter the first six digits.
On the BIN checker website, input the first six digits of your card into the designated field.
Step 3: Analyse the results.
Based on this information, you can decide if the card is appropriate. For instance, if you’re running campaigns in the US, this card might be a good match. However, if you’re targeting Europe, you might need a different card to avoid potential issues.
Key Points to Check
When using a BIN checker, pay attention to three critical factors:
-
Issuing Country
Cards issued in Europe, for example, tend to work more smoothly with platforms like Facebook Ads than cards from other regions.
-
Card Type
Credit cards are generally accepted more readily by advertising platforms than debit cards.
-
Issuing Bank
Cards from reputable banks are less likely to trigger flags or declines in systems like Google Ads.
Conclusion
BIN checkers are simple yet powerful online tools that help media buyers avoid payment issues and streamline their advertising budgets. With a BIN checker, you can determine whether a card is suitable for an advertising platform, minimize the risk of payment blocks, and avoid extra fees.
Incorporating BIN checkers into your workflow can make your campaigns more efficient and reduce unnecessary risks. Use them wisely to focus on what matters most — growing your ad performance.