In today’s rapidly evolving, highly competitive digital marketplace, building a strong brand identity is absolutely mandatory. A central component of every brand identity is a compelling logo, which must be backed up by consistent visual design elements.
Fortunately, a new generation of online tools has enabled an entirely new set of tools for business owners, as well as marketing professionals, to develop their own professional-grade branding capabilities through the use of technology. These tools are powered by AI and often utilize pre-designed templates, making it easier and less expensive to establish a cohesive brand image.
The Power of DIY Branding
Below you can find the description of three leading tools that can provide you with a combination of automation and custom design. Even though Adobe Express allows you to develop a strong visual identity for your brand that will connect with your target audience, there are better alternatives you should consider. Let’s dive in.
#1. Design.com
The Design.com platform is an overall package that has been built with ease in mind and has a powerful logo maker as the centerpiece. The platform is well-suited for individuals or companies who want to create a new, original logo and want to easily build their brand across all of their marketing platforms. The platform allows users to create instant, high-quality results by using their company’s industry and business name to provide intelligent design suggestions.
Key Features
- World’s largest collection of logos: Over 360,000 high-quality logo templates, plus over 1 million other high-quality graphic design templates created by expert designers.
- 50 + AI-powered tools: The platform includes a variety of AI-powered branding asset generators, such as logo, website, business card, a flyer, poster, presentation, and many others.
- Exclusive and safe designs: All designs in the Design.com library are exclusively available through Design.com and are completely commercial safe. Also, there is access to over 750 font styles (over 525 items are Design.com exclusives) and over 62,000 vector shapes.
- Total commercial rights: Includes extended licensing rights so customers can own their logo exclusively, and the template will be removed from the Design.com library.
- Essential downloadable files: Provides necessary downloadable files such as Vector files (SVG, EPS, PDF), Raster files (PNG, JPG), Animated files (GIF, MP4), and transparent backgrounds.
- Seamless Branding/Commerce Solution: Automatically inherits logo color with each template, and also provides additional services such as registering a customer’s domain name and providing free shipping on merchandise with custom printing.
- Free logos: A wide variety of complimentary logos, business cards, websites, etc., are available at Design.com.
Design.com is positioned as a global market leader in the area of brand development, as it provides an expansive library of unique design elements via an advanced AI-based platform, designed to make it easy for brands to have a complete and high-quality visual identity created for their business.
#2.BrandCrowd
BrandCrowd is both a creative marketplace and a very simple-to-use logo maker designed for both beginners and professionals looking for an extra level of professionalism.
BrandCrowd uses a large collection of original templates created by actual designers and then uses its AI tools to find and modify them to fit your brand.
Key Features
- Extensive collection of unique logo templates: BrandCrowd offers over 350,000 logo templates plus more than 1 million total design templates. BrandCrowd’s logo templates were professionally designed exclusively for BrandCrowd.
- Core AI-driven tools: BrandCrowd uses advanced AI to drive each of its core design tools – logo generator, business name generator, and background remover. The use of AI significantly reduces the amount of time it takes to create your brand.
- High Quality and exclusive assets: BrandCrowd offers 750+ fonts (of which there are 525+ exclusive) and 62K custom vector shapes, both provide assurance that your designs will be high quality and appropriate for use in any industry.
- Protection of commercial use: Every single design is completely safe for commercial use and includes an option to purchase extended licenses that will allow you to have exclusive rights to the design, along with the ability to remove it from the public library.
- File types: Downloads are available in a wide variety of file formats, including Vector Files (SVG, EPS, PDF), Raster Files (PNG, JPG), Animated Files (GIF, MP4), and Transparent Background Options.
BrandCrowd is a world-renowned logo maker that has a large and high-quality selection of professional, original, and human-created logo designs. BrandCrowd also provides a simple path for developing a comprehensive and legally compliant brand identity, which is accomplished by using a combination of robust AI tools and allowing for extended customization of its many templates.
#3. Adobe Express
Adobe Express serves as a simple yet very effective alternative to Adobe’s Creative Cloud suite for creating fast, engaging content in various formats (social media posts, flyers, branding) that are consistent with an organization’s brand identity.
Key Features
- Professional assets: The app uses thousands of professionally created and curated images and fonts from Adobe Fonts and Adobe Stock in addition to utilizing the user’s own stock, so that you can use any image or font within your designs with confidence that it is safe for commercial use.
- All-in-one brand kit: Allows you to have all of your logos, colors, and typefaces available in the same place and apply them with a single click to any template.
- Instant visual content creation with AI: Integrates Adobe Firefly’s generative AI capabilities, including “Text to Image” and “Text Effect” into this tool, so you can quickly create many visually unique content pieces.
- Direct integration with the Adobe ecosystem: Provides seamless integration with other Adobe products and cloud storage. Ideal if you have already invested in the Creative Cloud Suite.
- Quick multi-format output: Quickly creates graphics, short videos, and high-quality PDFs for all digital platforms and professional printing.
From an industry leader as a tool, Adobe Express is the go-to platform for teams and individuals needing to create large quantities of on-brand content rapidly. With its connection to the larger Adobe suite, access to pro-level assets, and the functionality within the mobile app, it serves as a strong platform for companies to maintain their visual brand identity consistently.
Summary
The listed Adobe Express alternatives show that never before has it been so easy to develop a professional and memorable visual identity. The digital world has completely changed our approach to building brands today. Using AI-powered new digital tools that have pre-designed templates with good designs removes all of the difficult steps in creating a professional-looking brand.
Do not settle on an average or generic branding. Check out and pick the best tool for your budget and brand, and begin to create the compelling identity of your business.
