Looking to supercharge your team’s productivity and security all at the same time?
Email hosting services were once considered disposable bolt-ons. But these days, they’re a core component of any business communication plan. And if you’re still stuck with an out-of-date email solution…
You’re literally leaving money on the table.
Email hosting services are one of the fastest-growing sectors in tech — with a market value of $12.4 billion in 2024 set to grow to $33.2 billion by 2033. CAGR: 10.1%.
Why?
Because the vast majority of companies are finally waking up to the fact that professional email hosting services aren’t a “nice to have” but a must-have for efficiency, security, and growth.
In this guide, we cover:
- Why Email Hosting Services Matter For Your Business
- The Real Cost of a Poor Email Infrastructure
- Key Features That Actually Drive Efficiency
- How To Choose The Right Email Services
Why Email Hosting Services Matter For Your Business
A capable email hosting provider does more than send and receive emails.
It provides the foundation your entire business communication rests on. Email hosting services power client communication, internal collaboration, file sharing, integrations, and more.
And here’s the thing…
Most businesses don’t even realize how much productivity they’re losing with sub-par email services. Downtime. Security issues. Clunky user interfaces. It all adds up before you know it. The difference between the best and worst email hosting providers could make or break your team’s productivity.
Professional email services offer enterprise-grade email security with dedicated servers, custom domain setup, and security protocols that consumer email providers simply can’t match. When you’re moving around business-critical data, stock-standard email services open you up to all sorts of threats that could cost you everything.
Look at these stats:
41% of all cyberattacks begin with phishing emails. Nearly half of all security incidents are the result of a single compromised email.
Without the right email hosting services with robust security features, your business is essentially sitting ducks for cybercriminals.
The Real Cost of a Poor Email Infrastructure
What does it cost when email hosting services let you down?
We’re talking downtime that can cost SMBs between $137 to $427 per minute. On the larger end, enterprises lose $16,000 per minute of downtime. That’s over $1 million per hour.
Wait, there’s more:
Bad email deliverability means your emails never make it to clients. Emails get lost in spam filters. Missed connections, missed deals, because emails get stuck in the ether.
Security breaches? The average cost of a phishing data breach alone is $4.9 million.
Email services that don’t provide proper protection expose businesses to credential theft, ransomware, data breaches, and other incidents that can torpedo reputations overnight. Many SMBs and even medium-sized businesses are especially vulnerable because they often don’t have the resources to bounce back.
Which is why a good email hosting provider matters so much.
Quality email hosting services give your business the rock-solid reliability, security, and performance to operate without constantly fretting over email failures and security threats.
Key Features That Actually Drive Efficiency
Not all email hosting services are created equal.
Here’s what sets the best apart:
Guaranteed Uptime
99.9% uptime. That’s what you should be aiming for. With top-notch email services, your email will be there for you when you need it. Not when it feels like working. Providers with track records of uptime and solid SLAs that back that up.
Security Measures
Cyberthreats keep evolving. Basic password protection just isn’t enough anymore. Best-in-class email hosting services will include advanced security like encryption, spam filtering, multi-factor authentication, end-to-end encryption, threat detection, and real-time monitoring.
Scalability
Your business isn’t going to stay the same forever. Email services should scale up painlessly as your team grows. Whether that means 5 new users or 500, you shouldn’t have to endure migration headaches or huge price jumps. Cloud-based email hosting services excel in this area because of the flexibility on-premise solutions simply can’t compete with.
Integration
Email isn’t an island.
The best email hosting services integrate with calendars, document sharing tools, project management software, CRM systems and more. Reducing friction and keeping your workflows in motion. The more connected everything is, the higher productivity levels will soar.
Mobile Optimization
More than 35% of B2B professionals read emails on mobile devices. Your email services need to work seamlessly across phones, tablets, and desktops. Responsive designs and native mobile apps ensure teams stay connected no matter where they are or what device they’re on.
How To Choose The Right Email Services
Finding the right email hosting provider isn’t that difficult.
Assess your needs first. How many users? What industry do you operate in? Do you need particular security or compliance certifications? Then, shortlist providers based on:
- Uptime guarantees and provider track record
- Security features and compliance certifications
- Storage space and email limits
- Customer support reputation and availability
- Integrations and compatibility with existing tools
- Pricing plans and scalability
Don’t get sucked into the cheapest price wins game.
The most affordable email hosting services will often cost you more in downtime, security incidents, and productivity losses down the road. A solid email hosting provider that gives you real value will pay for itself.
Don’t forget to check out the provider’s reputation and history, too. Email hosting services isn’t something you want to jump around on. Migration is always a headache. So it’s worth sticking around long-term.
Switching Email Services Made Easy
Switching to a new email hosting provider feels like a massive undertaking.
But in reality, most professional email hosting providers offer migration services that make it a breeze. Migration assistance includes technical support, transferring existing emails, and often zero downtime switches. Key to making it as seamless as possible is planning it in advance and making sure everyone on the team is in the loop.
Set a timeframe. Offer training on new features. Have support materials ready for the inevitable Qs. Plan right, and you can make the email switch over a weekend with minimal interruption.
Getting Started With Professional Email Hosting
Professional email hosting services make running a business better.
They slash communication barriers, keep important data secure, and offer the reliability that modern businesses need. Adoption of cloud services among SMEs is expected to increase by over 25% through to 2025. So, if you haven’t yet upgraded your email hosting game, then you’re already behind.
Professional email hosting services aren’t luxuries, anymore. They’re absolute necessities for businesses that want to compete, protect data and supercharge team productivity. The return on investment is easily paid for through productivity increases, less security incidents, and just better flows of communication.
Time to take your email to the next level
Email hosting services have come a long way from simple email delivery platforms. Leading providers now offer services with features, reliability, and security that drive real results for your business.
Stop using email hosting services that hold your business back.
Compare your current email infrastructure with what modern professional email hosting services can offer. Jot down how much downtime and security breaches are really costing your business.
Then, upgrade to an email hosting provider that will work just as hard as your team does.
